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SOCIAL media. It can be as great a blessing as a curse.

Posted by Meredith Papas on 1 December 2016
SOCIAL media. It can be as great a blessing as a curse.

It can make your day with the ease of receiving praise for your business or a job well done, but the bad stuff can keep you awake at night, gnawing into your good sense and reasoning.

Undeniably, if there is one tool which has revolutionized the way we do business even beyond that which was apparent with the advent of online it's the social media platform.

It set the concept of word of mouth on a curve of exponential growth, and brought about a whole new need for moderation, feedback and direct customer interface.
Yet, all in a kind of indirect way.
Confusing, much? Indeed.
All of a sudden we see small Mum and Dad businesses who in many cases are just going about things in their own way, just doing what they do and not necessarily interested in high-level growth or like finding themselves at the centre of stormy feedback rants on Facebook.
Likewise , though seemingly not quite as often, it is a great platform for positive notes, thanks and gratitude.
As with anything, you take the good with the bad; The genuine with the misinformed.
And think it though we may, there were plenty of trolls who thought themselves experts long before social media happened upon us.
It's just that now, they have a louder, shriller voice.
Undoubtedly, as a promotional vehicle it's brilliant.
Play the game safely and within the parameters of Facebook's commercial bounds, and be careful not to inundate or saturate your audience with so much promotion and self-indulgence that it becomes white noise, and you'll have a captive and engaged audience.
But whatever your social preference, all the promotion, suggested posts, sponsored posts and recommended pages aside, social media is just that.
It's often untested. There are few measures of accuracy or credibility. And only loose rules of engagement stand between you (or your business) and a wave of bad publicity.
And in so many ways, when it comes to construction your overall media and marketing mix, there are some things the old school ways will always do best.

Author: Meredith Papas
About: WORDS In business they are your most powerful tool; but use them poorly, and they'll be your undoing. Enter, Meredith Papas and iScribe Consulting. Words are Meredith's business. For the past 20 years Meredith has used the written word as her tool of trade. She cut her teeth as a journalist in Regional Queensland, where she specialised in business, agriculture and industry writing, as well as penning features and profiles on regional businesses and identities. She honed her skills as a sub-editor and proof reader, and then took on leadership roles as a newspaper editor in Mount Isa, Gladstone and Mackay. Add to that, roles as a regional editor and then senior group content editor for one of Asia-Pacific's largest regional media organisations, and it rounds out a solid skill set which spans the full gamut of high-level professional writing. Meredith has a simple philosophy: Everyone has a story to tell. But it's not what you have to say - it's how you say it. From professional bios, to business capability statements; CVs to business cases; funding submissions to content for your website, Meredith will work with you to make sure your clients know exactly what you're about. It's insight. It's experience. It's your story to tell. So, tell it.
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